Did blogging kill the video star?Film and Video Education happening in realtime online!!
Wiith the creation of Youtube The Media Production Blog is one of the most popular media production blogs on the web focusing on Media and Film Production. The Production Blog is your best place for the latest Film Industry news as well as a comprehensive list of Media Resources. With these at the esy accesss of students online and being able to distribute film without the help of Marcus Theatres it is amazing what transformations have taken place in teh educational market in these genres with teh technology to deliver content poutpacing the educational market to teach it.
There is an important distinction between videos that have been viewed a lot and videos that have been talked about a lot. The runaway contender for most-viewed video on YouTube this year will be Evolution of Dance, six minutes of agonisingly bad dad-dancing to a Jive Bunny-style pop medley. But that wasn’t the most talked-about video, presumably because there wasn’t much more to be said.
As of 2007 it was calculated that every month, YouTube receives 20 million visitors. Each day, 100 million video clips are watched and 65,000 new videos are posted. Much has been made about the popularity of YouTube and the reverberations felt in mainstream news outlets by its videos. The phenomenon surrounding such video-sharing web sites (the social, political, and/or economic) has been called ?The YouTube Effect?. In the current presidential race, campaigns have used the YouTube platform to reach out to young voters. And who could forget the first ever ?CNN/YouTube Democratic Debate?
These were just a few of the mergence of these mediums and how the delivery of these mediums are educating us the filmmaker the educator and the world.
There’s no question, say analysts, as to what prompted the media companies to unite. Now owned by Google, video-sharing site YouTube continues to thrive as the Web’s only relevant video outlet. While YouTube is now focused almost exclusively on clips less than five minutes in length, some industry insiders wonder what could stop the San Bruno, Calif.-based operation from one day offering full-length TV shows and movies. This will happen sooner than later with many of the majors now offering their content online and downloadable.
Button says it will be increasingly hard for ad agencies to make an impression in the viral video world because there is so much content to cut through. He predicts the proportion of ads online will not top the traditional TV ads quota of about 10% of airtime. “Dove did well because it was an issues-based video - it almost succeeded in spite of being an ad,” he says. 5
There are now 12 different video variations with over one million views on the exploding Diet Coke and Mentos YouTube meme made famous by Eeepybird. This graphic spoof shows a guy chewing a pack of Mentos and then swigging Diet Coke with disastrous, dark comic effects. At the time Diet Coke wasn’t that impressed. Mentos were much happier. 6
Meanwhile, most of the players involved in the new video site appear unwilling to say they are directly competing with YouTube. During a teleconference with the media Thursday afternoon, News Corp. Chief Operating Officer Peter Chernin and Jeff Zucker, NBC Univeral’s CEO, said they had spoken with Google CEO Eric Schmidt earlier in the day about joining the new offering. 7
The anti-Gore video represents a less well-known side of YouTube. As its popularity has exploded, the public video-sharing site has drawn marketers looking to build buzz for new music releases and summer blockbusters. Now, it’s being tapped by political operatives, public relations experts and ad agencies to sway opinions. 8
The YouTube Web site, for example, has high awareness among youth, with three-quarters of all youth surveyed indicating they have heard of or visited the site. Among the surveyed students who were aware of YouTube, 25 percent report having seen a video concerning animal care or meat consumption. One-third of those who watched the videos indicated the website/video had impacted their meat eating habits, Rodemeyer says. 9
The online film The Meatrix, which was released in 2003, had the lowest awareness among the youth, but the highest impact on meat eating habits. Spoofing Hollywood’s “Matrix” trilogy, The Meatrix stars a mysterious trenchcoat-wearing bull, Moopheus, who offers young pig Leo a red tablet which opens his eyes to the “real world,” where agribusiness corporations are eradicating family farms and promoting intensive production methods. At the end of the movie, viewers are directed to an action page where they are encouraged to support sustainable food production. 10
“While the legality of [YouTube] is in question, the appetite that people have for watching this type of content online isn’t. It is an example of the potential audiences that await media content owners — particularly when it comes to back catalogues — if they can just get their content up and available online.”
“Light experimentation” is shared across the organization, across brands in a typical multi-brand universe. The stories of social media success spread through the halls pretty quick. This pushes the learning across more brand teams.
PS: Want to test your knowledge about the EU? Here?s a fun little quiz. And did you know that the EU has its own YouTube channel called Eutube?
Law student Brian Finkelstein’s Comcast internet service kept going down. A Comcast technician arrived to repair the modem but was placed on hold so long he fell asleep on Brian’s couch. Brian grabbed his video camera and filmed him. He added the text “thanks for two broken routers, four hour appointment blocks, weeklong internet outages, long hold times, high prices, three missed appointments, thanks for everything” and put it all to music. Like Vincent Ferrari, he posted the video to YouTube and it took off. Millions of views, mainstream media coverage, a rep firing, and a company apology followed.
The Kryptonite lock story has been told many times, but it is an important cautionary tale for businesses who may believe they can afford to ignore blogs. This case demonstrates the dynamic between bloggers and traditional media journalists that significantly amplified the impact of the story.
